• newsdirect wales
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  • What we do

    We're a political monitoring company based in Cardiff Bay. 


    We're here to make sure our clients stay on top of any political information that they need to know about.

    Our team of dedicated researchers watch all Welsh political developments closely and report back to our clients with whatever frequency they require. 


    We can save your organisation time, money and make sure you never miss an important development or an opportunity to influence.


    We can offer you analysis of political developments to help you steer the right course.


    We can also provide you with detailed briefing notes and research papers.


    In short, if your request involves politics and/or Wales, we can help. 


    Oh, and we've also got a sister company in Scotland, so we can offer a service for both devolved nations. 

  • Get In Touch

    If you think our services can save you time, please get in touch.










    33 - 35 West Bute Street,

    Cardiff, CF10 5LH




    Valerie founded NDW in 2011. She over sees all aspects of the company’s operations. Her current focus is on developing innovative digital monitoring services which use the latest technology to deliver new insights into political sentiment.


    Prior to setting up NDW, Valerie worked in local government before stints in the House of Commons and the Scottish Parliament.


    She was a member of the Presiding Officer’s Digital News & Innovation Taskforce and sits on the IWA’s Policy & Governance Group.


    She is a regular media commentator, appearing across the BBC, ITV and Channel 4.




    Tom joined the NDW team in July 2015 and takes care of the social justice brief. He is the team leader for the monitoring team, coordinating the staff’s workloads and ensuring every debate and committee inquiry is followed closely.


    Originally from Wrexham, Tom studied International Politics at Aberystwyth University.


    Recently, Tom has been focusing on the impact of Brexit on Wales and the devolution settlement. He’s also been following the Welsh Government’s dementia strategy, the Health Committee’s inquiry into the use of anti-psychotics in care homes, and the Abolition of the Right to Buy (Wales) Bill.




    Robyn joined us on a joint Cardiff University & Santander internship, having graduated with a First Class Honours Degree from the School of Journalism, Media and Cultural Studies (JOMEC) in August 2016.


    During her time at university, Robyn undertook several placements with local print media publications, and was a member of Cardiff University’s television station. Prior to newsdirect, she worked as a Research Assistant in JOMEC, looking at how adoption is covered in the UK press.


    Robyn leads on all our work related to the energy and economic development sector in Wales. She has focused on coverage of the Apprenticeship Levy and the establishment of the National Infrastructure Commission for Wales. She is currently working towards an Institute of Leadership & Management Higher Apprenticeship.




    Joe joined the team in August 2016 and supports clients in the Culture and Communications portfolio. During his time at newsdirect Joe has kept his finger on the pulse of the broadcasting environment in Wales and has tracked all the latest developments in the Welsh language.


    He leads on delivering our free daily business update, and regularly tweets from the @newsdirectwales Twitter account. He is also undertaking an Institute of Leadership and Management Higher Apprenticeship alongside his work.


    Joe graduated from Cardiff University in 2016 with a First Class Degree in journalism, and spent his final year as Editor of the University’s student newspaper, Gair Rhydd.


    As well as politics he also has a keen interest in sport; he has undertaken an internship at BBC Wales Sport and won a Student Publication Award for coverage of the 2015 Welsh Varsity.



    Chris joined the NDW team in January 2017 and keeps an eye on all things education for clients.


    Over the past year, he has tracked the Welsh Government’s major education reforms – from a new curriculum and revised professional standards to a shake-up of university funding and a review of government-funded research.


    A former journalist, he was awarded a bursary to study on the Daily Mirror’s post-graduate course then worked for Wales’ two biggest newspaper groups.


    Chris won “young reporter of the year” while at Trinity Mirror before joining Newsquest where he led the company’s Wales and Gloucestershire sub-editing team.






    Maddy joined NDW in September 2017 following time spent working for AMs and MPs and an internship in the National Assembly for Wales' Research Service.


    Hailing from Llanelli, Maddy studied theatre at undergrad and postgrad before making the transition in to politics.


    Since joining the team, Maddy has focused on health policy and produces a regular review of stakeholder news for NDW clients.





    Rhys joined newsdirect in September 2017 through the Cardiff University / Santander internship scheme.


    After a stint as a Researcher with NDW, he became an Account Manager, looking after our clients with an interest in pharmaceuticals policy. 


    Rhys studied History and Ancient History in Cardiff University for his undergraduate degree before deciding to go back and get a Masters in Ancient History.


    Rhys was a part of Cardiff University’s television station while at university, and was involved in the broadcast of the Cardiff University hustings for the Cardiff Central constituency in the 2015 General Election.



    Scrapey The Robot was built especially for us by Big Lemon Creative in 2017.


    He supports the NDW team by tracking the Assembly and Welsh Government websites and alerting Account Managers to new content so they can get relevant information over to our clients asap. He also pulls together our free morning update.


    Scrapey likes binary code, hates magnets and is great chat on the staff night out.




  • Vacancies


    We're a Living Wage Employer

    We received our accreditation as a Living Wage Employer in May 2017. We're chuffed to bits.

    Work with us

    As a rapidly growing company, we are always on the look out for new team members. If you think following every twist and turn in Welsh politics is the gig for you, send us a CV. Please note, we do not offer unpaid internships or work experience placements.

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